SEO for Solar installer in Alberta

Who is the client?

Our client is a net-zero home solar pioneer in Alberta. Despite 1,200+ installations and AI energy management tech, they faced:

Zero visibility for "smart solar grid integration Alberta" (-28 positions)

Inconsistent ad performance across Facebook/Google

2.3% conversion rate on high-intent traffic (industry avg: 4.1%)

*All client data anonymized for confidentiality.

The Hybrid Growth Challenge

SEO Roadblocks

SGE invisibility: 0% visibility for "home battery backup incentives Calgary"

EEAT gaps: Lacked engineer-verified technical content

Local fragmentation: Inconsistent NAP across 15 municipalities

Ad Creative Limitations

Technical misalignment: Ads promoted "cost savings" vs. SEO's "grid independence" focus

Creative fatigue: 9-month-old ad set with 0.8% CTR

Audience erosion: 37% higher CPAs YoY

Why Our Hybrid Methodology ?

We deployed our patent-pending process combining:

SGE-optimized content → Ad creative testing framework

Ad engagement data → EEAT content enhancement

Municipal-level tracking for local search/ad synergy

The Hybrid Transformation Journey

Phase 1: Convergence Architecture

Mapped 6 top-converting SEO pages to ad campaign themes

Created 15 modular assets (e.g., "Solar Tax Credit Calculator")

Implemented shared conversion tracking (SGE impressions → ad exclusions)

Phase 2: Creative-Content Flywheel

SEO → Ad Testing

Turned "Emergency Solar Repair Guide" into 41 ad variants

Converted local pack rankings into geo-targeted ad copy

Repurposed Tesla certification badges as ad social proof

Ad → SEO Optimization

Winning ad CTAs → meta description tests (+24% CTR)

Top-performing ad visuals → EEAT showcase pieces

Audience insights → new semantic clusters ("solar winterization Alberta")

Phase 3: Algorithm-Proof Scaling

Real-time adaptation to 2025 HCU + energy policy shifts

Hybrid Results (Within 8 Months)

Organic Traffic +302%

Ad CTR +77%

Cost Per Lead -53%

Our Proprietary Differentiation

Closed-loop system: Local SGE insights fuel hyperlocal ads → winning ads refine EEAT content (patent pending)

Policy-resilient framework: Thrived through Alberta incentive changes + HCU updates

Zero templating: Custom municipal-level matrix based on regional search behavior

Ready for Energy Sector Growth?

If you recognize these challenges:

SGE stealing traffic while ad costs rise

Inconsistency across municipal markets

Technical content failing to convert